Client: RNIB
Letting blind and partially sighted people lead the way
If you’re blind or partially sighted, the world can be a difficult place to navigate. We worked with RNIB to create and launch an online guide to educate the public and create a more accessible world for blind and partially sighted people. Alongside, we launched an integrated campaign to show sighted people how it’s done.
Our video ad featured difficult scenarios from getting the bus to negotiating bin day, showing just how inaccessible life can be.
For OOH and social, we invited members of the public to lend a helping hand using a playful tone that was designed to bridge the gap between sighted and non-sighted people.
22,000 people have downloaded the Be Helpful Guide to date
For social, we did 15 second cut downs of our main video. We played off memes and kept the playful tone to entertain as well as educate.
